London Fashion Week was the highlight of every fashion lovers social calendar these past few days – whether you were lucky enough to attend any shows or simply viewed them via brands, celebs or bloggers social channels.

Organised by the British Fashion Council, London Fashion Week takes place twice annually – February and September, following the likes of other major cities – New York, Milan and Paris. LFW usually is women’s fashion centric whilst London Collection Men’s (LFWM or Men’s London Fashion Week) takes place 9th – 12th June 2017.

London becomes a real social hub for the fashion fanatics and details of shows, garment details and colours, celeb spotting etc. all featured across social channels like twitter and Instagram (check out the official London Fashion Week Twitter here for a handy collation of all the best bits)

The weekend saw a large number of shows from smaller designers (I was lucky enough to attend 4 shows and write about them for The Upcoming, see here but also well known names. Whilst small designers opted for venues such as Freemason’s Hall and The Store Studios (The Strand) big designer names like Julien MacDonald, Temperley, Mulberry and House of Holland all used locations that comply with the brands identity and aesthetic.  Topshop took over Tate Modern whilst Mulberry favoured Old Billingsgate. Many social stars, including bloggers and YouTubers – Megan Ellaby, Niomi Smart, Tanya Burr, Liv Purvis to name but a few – attended numerous shows and shared images of their favourite looks or own outfits via Instagram stories or Instagram Live.

Models of the moment Bella and Gigi Hadid walked for Versus Versace and ex-America’s Next Top Model contestant Winnie Harlow closed the show for Julien MacDonald. Former Radio 1 Presented Fearne Cotton impressed audiences at the Pam Hogg AW17 show in which she walked in white PVC dress, hat  and boots combo. Daisy Lowe and Kate Bosworth were spotted giving interviews at House of Holland’s ‘Daddy! Where’s my Car?’ Collection show which featured loud clashing prints and textures.

Street style is also a common occurrence of any Fashion Week, with photographers sharing images on Instagram or magazine sites like Vogue. Fashionable looks or quirky accessories and combinations are usually collated in photo galleries all using London streets as the backdrop for editorial style content.

Following the official London Fashion Week (which runs the 17th – 21st), London Fashion Week Festival is held between February 23rd and 26th at The Store Studios, The Strand. This means members of the public can purchase tickets to Fashion Week events. Tickets vary in price depending on the amount you’d like to attend and can be purchased here  or here. Attendees can shop designer’s collections, watch fashion shows and attend talks with industry expects to gain valuable knowledge regarding upcoming trends. The full schedule can be viewed here

By Chloe Davies

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